I lead the social media and influencer marketing team at Miro where I am responsible for organic social strategy, influencer campaigns, external channel moderation, and the company's employee advocacy program. Below are recent examples of my work.
I was on the global employer brand team at Meta where I managed the organic and paid social media presence for Life at Meta. The brand's social media accounts have a combined total of more than 12 million followers.
I was the global social lead for Accenture Interactive (now Accenture Song) where I oversaw content creation for the brand and managed the CEO's social media strategy. I also created a company-wide social media learning program to train the C-suite and other senior leaders on social media best practices.
I was Deloitte's Paid Media Lead, where I managed $1+ million in ads for the brand in the U.S. Highlights in this role include introducing podcast advertising and Instagram Stories Ads to the company portfolio. Previously, I was a Senior Marketing Specialist managing all of the Deloitte U.S. organic accounts and grew the employee advocacy program from 2K to 10K employees.